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Survive, adapt and thrive

 

The world has changed, now is the time to optimise your marketing strategy.

As restrictions are gradually lifted, the market is starting to re-emerge. Now’s the optimal time to kickstart your marketing activity and benefit from a dynamic but different marketplace.

What is your messaging? Where is your market now? How are your customers impacted? Adapting your marketing strategy now is not only key to reaching your audience but understanding what they now believe is important.

At Waples Marketing Group, our experts in marketing strategy, media buying, digital & SEO and public relations can assist your business to adapt your strategy and select the optimal marketing mix to target your customer’s needs.

Since moving to remote working arrangements in March, our team has worked to ensure our clients an uninterrupted, ‘business as usual’ delivery of service.

We’ve also kept up to date on the immense changes to the industry and developed fresh insights to guide your success in 2020 and beyond.

Take advantage of our Intro Chat consultation via Zoom with one of our team members. This free, 30-minute conversation is an excellent opportunity to learn about your business and main objectives so we can make recommendations on the best way forward. To book, please call 4221 1300 or contact us at info@waples.com.au

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Services

Strategy

After we establish the ‘why’ in the story of your business, we can plan ‘how’. Whether it’s brand, communications or digital strategy — we’ll apply the best approach for your situation.

Media Buying

By implementing a strategy fine-tuned to your brand, we’ll reach the right audience through traditional and digital channels that reverberate the most.

Digital
Effectively reach and engage with your audience through digital using social, influencer, search and email marketing.
Public Relations

From a tailored PR strategy to effective crisis management, our in-house team discovers your brand’s best angles to leverage our strong relationships with regional and metro media.

creative

The formula to get your message through is simple – combine excellent design with compelling copy. From photography and graphic design to broadcast production, we’ll always deliver.

Content Marketing

From cut through content plans across social, to article development to support your email communications, our content specialists can provide end-to-end services to meet your needs.

Latest Work

We’re lucky to work with a range of clients from within our heartland of the Illawarra, and further afield nationwide. Our diverse mix of clients promotes our ability to work across various industries including retail, manufacturing, healthcare, media and finance.