Illawarra Health Medical Institute

#Vax Illawarra Campaign

Services Used Strategy
Content Marketing
Media & Digital
Public Relations

A locally driven, grassroots PR and digital marketing campaign focused on reaching an 80% double dose vaccination rate in our community. In doing so, the #VaxTheIllawarra campaign aimed to help businesses reopen, reunite families, and see the return to work and school.

Spearheading the campaign, Waples created the overarching PR and marketing strategy, developed all campaign assets (including social look and feel, media tiles, a campaign landing page, a sponsorship pack, and a business toolkit), and executed an organic social media strategy.

Key Results

  • Built Awareness/Advocacy within the Illawarra and South Coast
  • Created a distinctive & recognisable brand
  • Reached 80% double vaccination rates
  • Raised $15k for a Charity partner Illawarra Health and Medical Institute through a Corporate Partnership Program
  • Procured 50+ local and national personalities to participate as ambassadors in the campaign
  • 50+ ambassador videos produced for TV and online amplification
  • Strong media uptake both nationally and regionally through PR
The Outcome

An effective grassroots campaign, that engaged the local community and generated a strong media uptake both locally and nationally while raising $15k for our local charity partner.

“Government funding for medical research is at an extreme bottleneck, so projects like my teams are made possible with community support like the #VaxTheIllawarra campaign”.

Dr Natalie Matosin
Illawarra Health and Medical Insistute – funding recipient

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