Healthier Illawarra Men

Healthier Illawarra Men 2023

Services Used Brand
Creative
Content Marketing
Events Management
Public Relations

Waples Marketing and Bluejuice Events proudly delivered the Healthier Illawarra Men Lunch at Novotel Wollongong Northbeach. This sold-out event, attended by over 350 guests, focused on raising awareness of men’s health issues and domestic violence prevention. Waples led an integrated marketing campaign, which included digital and printed assets, PR, and event collateral. The creative approach was designed to resonate with the local community and align with the event’s mission.

Keynote speaker Brett Connellan captivated the audience with his powerful story of survival, resilience, and purpose after a life-changing shark attack. His journey of overcoming adversity and turning the worst day of his life into an opportunity for personal growth inspired all attendees. Fundraising activities significantly contributed to the event’s success, with all funds raised benefiting seven local charities that support men’s health initiatives.

Key Results

  • Over 350 attendees at the sold-out lunch.
  • Secured keynote speaker Brett Connellan.
  • Raised funds for seven local charities.
  • Successful marketing campaign and event collateral.
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The Outcome

A powerful and engaging community event that united local leaders and guests in support of men’s health.