Greenhill Aged Care Campaign

Services Used Strategy
Content Marketing
Media & Digital

Greenhill Aged Care is a residential aged care estate in Figtree NSW. Greenhill is a member of the Tulich Family Communities, a long-time client of Waples who entrusts us to provide marketing and digital services to multiple of their award-winning facilities. Waples was engaged to create a digital marketing campaign that effectively targeted key audiences to generate qualified leads from potential new residents. In addition, our team developed campaign assets including programmatic display banners and SEM copy. Alongside campaign delivery, the Waples team maintained monthly comprehensive performance reporting to ensure the client was kept informed, and optimise campaign elements for enhanced results.

Key Results

  • Achieved 368 qualified leads
  • Served out more than 5.5M impressions via digital platforms
  • Generated a cost per unique user of $0.04 across video content
  • Drove over 19k members of the target audience to the campaign landing page
The Outcome

A cross-channel campaign that reached more than 5 million of the target audience and drove nearly 400 qualified leads