Legacy Property

Show Your Support Campaign

Services Used Strategy
Content Marketing
Media & Digital
Public Relations

As a long-time client of Waples, Legacy Property engaged our team to support their efforts in gaining community awareness and support for the revitalisation of the Corrimal Coke Works site. With a goal of achieving site rezoning at Council, Waples was briefed to create an engaging and targeted communications strategy, steer community focus groups, manage public relations and develop accompanying campaign assets.

Key Results

  • Successfully achieved site rezoning.
  • Drove more than 400 leads in the form of letters of support.
  • Developed 8 x brand & campaign videos.
  • Designed all print & digital assets for public exhibition.
  • Steered 8 x community focus groups.
  • Delivered a targeted publicity & PR campaign (with a local and state focus).
The Outcome

A targeted integrated communications campaign that engaged the community and achieved support for rezoning.

“Waples has pulled out all the stops to professionally assist us”.

Kate Strahorn
Director, Illawarra Coke Company

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