The Royce

Retirement Living Sales Campaign

Services Used Strategy
Content Marketing
Media & Digital

Named winner in ‘Retirement Living’ at the 2021 UDIA NSW Crown Group Awards for Excellence, The Royce is setting new standards in luxury retirement living and exceptional aged care.

As a long-time client of Waples, The Royce engaged our team to support their efforts in promoting their award-winning independent living units. With a goal of selling their remaining stock by June 2022, Waples was briefed to create an engaging marketing strategy, develop all campaign assets, and setup, monitor and optimise the digital and traditional media buying.

Key Results

  • Achieved sales target by May 2022 (deadline was June 2022)
  • Served more than 1.1m impressions via digital platforms
  • Drove more than 750 leads in the form of enquiries and virtual apartment tours.
The Outcome

A targeted multi-channel media campaign that delivered thoughtfully designed assets and fast-tracked results.

“Waples were briefed to create a sales-driven marketing campaign to showcase and ultimately sell our last remaining retirement living apartments by June 2022. We were thrilled to have met our sales targets earlier than anticipated and couldn’t have done this without Waples.”

Bianca, The Royce

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