Wollongong & South Coast Legacy

Legacy Luncheon 2022

Services Used Brand
Content Marketing
Public Relations

Since 2008, the Annual Legacy Business Community Luncheon has been an important event on the Illawarra community calendar. Now in its 15th year, the luncheon launches Legacy Appeal Week in the Illawarra and recognises the sacrifices of our military families and provides support and services to these families who have suffered the loss of a parent, partner, or provider during or as a result of military action in service for our country.

The Luncheon, and the important work of Legacy itself, holds a special significance to many members of our Waples team who have close connections to the Defence Force – particularly our Co-Founder and Director Vicki Tiegs, whose father lost his life while serving in Malaya in the 60s.

We are proud to work alongside our events partner Bluejuice to deliver the Luncheon each year, including an integrated strategy and accompanying campaign collateral.

Key Results

  • Developed the look and feel for the campaign
  • Secured former soldier and Olympic paracanoeist, Curtis McGrath OAM as the guest speaker
  • Sold out event campaign
  • Raised $25k for Legacy
The Outcome

A dynamic, youthful and engaging brand look and feel that contributed to a sell-out event, raising $25,000 for Legacy.