So you've heard the term 'Public Relations', but are you still confused about what it really means? In the digital age, what you need to know is how you can harness the power of PR to make your business stand out from the crowd. Check out our breakdown of traditional vs digital PR to determine your next strategy.
It's no secret that marketing is an industry powered by constant change. But if you compare the marketing landscape of today to that of even five years ago, the differences in methodology and most effective channels can be astonishing.
In an age of choice and innovation, do customers still consider themselves loyal to brands? Here we explore whether our appetite for anything on trend or new is railroading our affiliation with brands.
Have you heard about SEO? No? Or, maybe you’ve heard these three important letters and have either zoned out or excused yourself from the conversation. Don’t worry! You’re certainly not alone.
There are a range of great apps and software tools available that enable you to produce great content without compromising on quality. Here, we unpack some of the best apps and tools available to ensure you’re on track to become a social media maestro...
In a world of data-driven results and performance-based advertising campaigns, success often hinges on media strategy while creative is overlooked. In this article we explain why creative plays a critical role in your campaign’s success and why you need to start to paying attention to it...
When planning an integrated marketing campaign, you will look at implementing strategies across PAID, OWNED and EARNED channels. Here we address earned media and why you should be utilising it in your marketing mix.
A third of Australians call regional Australia home, so why are marketers and media agencies still focusing budgets so heavily around our greater cities? Despite growth in regional areas, there seems to be an unconscious bias among marketers towards metro. Here we re-evaluate regional marketing....
The hype around content marketing continues to buzz in agency land. But depending who you ask, it’s heralded as the brave new world of marketing, or it’s compared to a lingering guest who won’t get the hint … Party’s over! But, this conversation is far from over…
For a company, a brand is more than just a logo. It's everything. From the tangible elements your customers see to the way it makes them feel, here's why companies need to invest in developing a strong brand now more than ever...