Waples was engaged to lead the complete redesign and development of the Inside Industry website, with a focus on enhancing the user experience and boosting engagement.

Our approach included strategic wire framing, SEO-optimised copy refinement, and a custom-designed UI that clearly communicates the value of Inside Industry’s educational and industrial tours. The result is a clean, intuitive digital platform that reflects the organisation’s mission to educate and inspire the community.

As part of the redesign, we also refreshed the brand’s colour palette—introducing a combination of earthy and industrial tones that better capture the essence of Inside Industry. These updated colours are featured throughout the new website and carried through into the latest Corporate Activity Report for brand consistency.

Key Results

• Delivered a fully rebranded, redesigned website with improved UX and streamlined navigation
• Developed and integrated custom tour pages: Steelworks, Educational, Port, Clean Energy, and Blue Mile History
• Launched a refreshed digital presence that strengthens community engagement and highlights core offerings
• Introduced a new colour palette that more accurately reflects the brand identity