In an age of choice and innovation, do customers still consider themselves loyal to brands? Here we explore whether our appetite for anything on trend or new is railroading our affiliation with brands.
When planning an integrated marketing campaign, you will look at implementing strategies across PAID, OWNED and EARNED channels. Here we address earned media and why you should be utilising it in your marketing mix.
The hype around content marketing continues to buzz in agency land. But depending who you ask, it’s heralded as the brave new world of marketing, or it’s compared to a lingering guest who won’t get the hint … Party’s over! But, this conversation is far from over…
A certain scenario in content strategy goes like this: You've published the perfect piece of content designed to inspire your audience, but rather than engage your readers, it has failed to fire with your followers. What's missing? Read further to find out.