Media planning and buying is just one of the many skills Waples’ Millie Nagy has up her sleeve. Check out what Waples’ Media Account Manager has to say. 


The previous job I’d likely tell you about…

“I probably spoke about working on 303 MullenLowe and launching TK Maxx into Australia the most. As a new media planner and buyer at the time, it was a huge campaign for me to work on and something that I was really proud to be a part of.”


Explain your job to a child…

“I make sure that ads are running on TV and Facebook!”


My most rewarding project…

“For me, the most rewarding project so far is one that I am currently working on that prompts people suffering with mental illnesses to reach out and seek help. I always wanted to work on a campaign that would positively benefit the wider community – so I was really happy when this brief came up!”


Any industry myths to clear up?

“TV isn’t dying – the way we consume it has simply changed. With the emergence of connected and catch up TV, the landscape has changed and so have people’s viewing habits. At Waples, we always make sure we are keeping up with these changes and reflecting them in the plans we build for our clients.”


Great agency/client relationships are…

“…not always knowing the perfect answer. It’s about making an effort to find the right answer and continually grow with your client.”


Email Millie Nagy today or call Waples on 02-4221 1300.