A proud perfectionist with an eye for detail, Marica Nimac is our Marketing Services Manager. With her diverse professional CV, Marica is poised to burst a few industry myths and reflects on her journey to Waples.

The previous job I’d most likely tell you about…

I’d probably talk about working at BlueScope and most specifically the COLORBOND® brand. I will always be proud to have worked on the brand strategy for the Residential Building Markets segment. It’s an iconic Australian brand that I grew up knowing, so helping steer it’s future was very rewarding.

Explain your job to a child…

The hand and thought [strategy] behind Mr Squiggle’s final works.

Any industry myths to clear up?

Marketing involves much more than making things ‘look pretty.’ For us at Waples, it’s about knowing your customer, understanding your market and implementing and executing a strong strategy. It’s also important to monitor your strategy and make adjustments along the way [when required].

Great agency/client relationships are…

Listening to what the client is saying – they know their products and services better than anyone. Always do your research and know that it’s okay to ask questions.

Your most over-used saying in the office…

“I recently listened to an interesting podcast about…”


Email Marica today or call Waples on 02-4221 1300.