CONTENT PLANNING & SCHEDULING
Take the hassle out of page management by planning and scheduling your content through a social media management tool. There is a range of entry level, free options such as Buffer and Later that have easy user interface and great add-on options in the paid versions. For example, Later allows you to plan your Instagram feed with its Visual Planner, ensuring your feed looks cohesive and well organised. You can also design and schedule Instagram stories directly from your desktop, saving you time and the hassle of using your phone.
Of the more comprehensive management platforms, Hootsuite, Sendible and Sprout Social provide all-in-one social media scheduling, monitoring and analytics. Hootsuite provides a free, entry-level option for one user and three social accounts but for the full perks it’s best to look at the paid options. In the long run you need to weigh the cost benefit of paying a small monthly fee against the time you save.
This is where the fun begins. Get creative with a go-to platform like Canva which allows you to easily create social graphics using drop and drag style, pre-built templates. You can access some templates for free or upgrade to the paid version to unlock more features. If you want to create your own memes try Word Swag, a mobile app that allows you to pair images with various typography styles. Create is another gem worth trying. It allows you to develop stylish designs and graphics – even Snapchat geo-filters. Best of all, Create is free!
VIDEO & ANIMATION
Most social videos are now watched without sound, so if you have audio in your video you should consider adding subtitles. Luckily there are apps available that allow you to generate subtitles without the need for manually entering a script. For live video, apps like Clipomatic add subtitles as you record. For pre-recorded video content, Caption This automatically generates subtitles for your videos.
You can shoot and edit images like a pro with image editing app MuseCam, which allows you to adjust tone, perspective and depth. Halide is another great image editing app that turns your smart phone into a professional camera. Alternatively, you can turn back time and add a bit vintage flair to your images with Meitu.