Media Buying & Planning
Diversity is the defining factor of modern audiences. It’s our role to stay on top of this growing tapestry with up-to-date intel on what motivates each and every niche group. We’ll help identify and connect with the right audience for your brand, through channels that reverberate the most. Importantly, we also take the bias out of media planning and remove the hassle of dealing with multiple media suppliers.
By drawing upon our expertise in traditional and digital media buying, together with our robust contacts in metro and regional media, we’ll amplify your campaign from coast-to-coast.
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Media is becoming increasingly fragmented, there are so many options and vendors are vying for their share of wallet. Waples take the bias out of channel planning, we first understand your goals, your budget and who you are trying to reach. From here we devise a plan that most effectively and efficiently reaches your audience.
Let us take the hassle out of dealing with multiple vendors. Waples will manage your campaign from planning through to delivery. Our experienced media team can manage your campaign across multiple channels including TV, outdoor, radio, press and transit. Our buying power across regional and metro markets also means that we can secure you a competitive rate Australia-wide.
CTR, CPC, CPM – See what? You know you need to do more in the digital space but you’re not speaking the language, don’t worry Waples can manage this for you. In a rapidly evolving space, our media team have their finger on the pulse. Leveraging our programmatic trading partners we can run performance based display, video, BVOD or audio campaigns. Along with paid social and search campaigns to reach, engage and convert your prospective customers.