A certain scenario in content strategy goes like this: You’ve published the perfect piece of content designed to inspire your audience, while portraying your brand in its best light. But rather than engage your reader and create that loyalty and trust through content marketing that is so desired, it has failed to fire with your followers. What’s missing? It could be the right authority figure to speak out on your particular topic and lend their expertise. This is a sure-fire way to provide the weight your content needs to stand apart from countless articles already out there. Choosing the right expert: Convincing an interviewee to reveal their valuable insights for your article is only half the battle. Long before it gets to this stage, it’s necessary to select the right expert authority (EA) in your field. The traditional approach is to seek out academia and peak industry leaders as the … Continue reading 3 Tips for Boosting Your Content With An Expert Interview