Regardless of size, every project starts the same way. From the first consultation, we focus on understanding your business and the stakeholders at play by nurturing a face-to-face relationship. Through our brand immersion sessions, we’ll evaluate your business objectives in relation to current market dynamics and zero in on exactly what your target audience values. Our strategy services include:
- Brand strategy.
- Brand proposition & positioning.
- Marketing & communications plans.
- Research & focus groups.
Read more about Strategy at Waples.
Today’s audiences are more diverse than ever. It’s our role to stay on top of this growing tapestry with up-to-date intel on what motivates each and every niche group. We’ll help identify and connect with the right audience for your brand, through channels that reverberate the most. Importantly, we also take the bias out of media planning and remove the hassle of dealing with multiple media suppliers.
- Channel planning.
- Traditional media.
- Digital media.
Read more about Media Planning & Buying at Waples.
PPC, SEO, SEM, eDM…the acronyms of the digital age can perplex even the best of us. While there’s no stopping this feverish pace of technological growth and innovation it’s important to focus on this exciting new channel and the wealth of opportunity it heralds. At Waples, we make digital marketing accessible for your business. Depending on the level of support required, our team can handle everything or we can arm you with the fundamentals to get a basic campaign up and running.
- Social media.
- Email marketing.
- Website development.
- Influencer marketing.
- Digital creative.
Read more about Digital Marketing at Waples.
Today’s audiences crave content that is relevant, serviceable and inspirational. This appetite allows your business to leverage their decisions through blog posts, podcasts, eBooks, video content and social media. Our team also investigates ways to integrate influencer marketing and traditional PR into your overall content strategy, extending its reach while elevating your brand image. From crisis management to media training and press conferences, our background in PR has created a solid network of regional and metro media contacts to ensure your message is picked up by those that matter.
- PR strategy.
- Media relations & publicity.
- Crisis management.
- Media launches.
Read more about Public Relations at Waples.
No matter how you dress it up, marketing material must get your attention to deliver a clear message in order to be effective. And while design trends come and go, this master recipe has largely remained the same; combine excellent design with compelling content. Our creative specialists live and breathe this simple approach to build, design, write and produce marketing material that truly makes its mark. Our talented crew of artists, content creators and production gurus buzz about under one roof. The result? A single agency solution that delivers not only an impressive creative execution, but also real value and efficiency that you won’t find dealing with multiple agencies.
- Brand identity.
- Creative concepts.
- Marketing materials.
Read more about Creative Services at Waples.
More than just a buzzword, content marketing is integral to your overall digital marketing plan. Algorithms across social and search are constantly changing but with each change one thing remains, compelling content gets results. Content marketing is a way to pitch your product, without approaching it in the traditional direct selling style approach. Instead through a carefully devised content plan you can create relevant and useful content to your prospective customers that helps solve an issue or to meet a need.
- Content strategy & planning.
- Content production.
- Professional editing and proofreading.
Read more about Content Marketing at Waples.
Speak to one of our team members today to find out how we can help